Lorraine Rivera was demoted to an MMJ because of bad ratings. It's as simple as that. A Majority of viewers did not want to watch her in the mornings. She had no personality whatsoever!
As far back as I remember KVOA was always the overall #1 show in the mornings. But their ratings started dropping even before Josh Benson left. If you follow this weekly media section, you can see they have gotten progressively worse. KOLD is now the morning leader.
Lorraine is ok as a reporter but was never someone I wanted to see first thing in the morning.
Sorry, But "The 1 that they are talking about" is wrong! Local news is not dead. Not everyone in Tucson watches KOLD either. Who knows if the changes KVOA is making will catch on or not. KVOA & KOLD battle back and forth for #1 spot. Good luck to David Marino in his job hunt.
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As far back as I remember KVOA was always the overall #1 show in the mornings. But their ratings started dropping even before Josh Benson left. If you follow this weekly media section, you can see they have gotten progressively worse. KOLD is now the morning leader.
Lorraine is ok as a reporter but was never someone I wanted to see first thing in the morning.