PodcastSteve 
Member since Oct 27, 2010


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Re: “Dear Fox 4 in Dallas: Social Media Might Not Be The Problem

Totally true. Multiple channels including SMS and Twitter are the ways people learned important info about the Mumbai terrorist attacks, and about many other breaking events. I think the Channel 4 parody was an expression of fear, insecurity, and worry by broadcast journalists about being forced to use tools they didn't feel comfortable with. I think attacking the tools and perpetuating the myths about them (nobody cares about what I ate for lunch), is the wrong approach. It looked funny on first viewing, but I've also come to conclude that it's a cry for help from people who want more guidance in how to best use the tools.

Internet broadcasting and social networking have been online reality since the early 1990s, and came into its own about six years ago. Video and audio on the web -- whether livestreamed or in recorded, podcast form -- is the future of broadcast journalism, and it's best for the professionals to embrace and figure out how to leverage these new and emerging audiences.

Steve "@PodcastSteve" Lubetkin
Managing Partner, Professional Podcasts LLC
steve@professionalpodcasts.com
www.professionalpodcasts.com
@PodcastSteve on Twitter

Posted by PodcastSteve on 10/27/2010 at 4:38 AM

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