Many programs opt to forego traditional advertising, and instead provide incentives to everyday people who help spread the word about excellent programs.
This marketing strategy is a more efficient way of money use, especially for those on a limited budget -- instead of spending millions on a Superbowl ad -- incentives based advertising reaches the audience that is more likely to use the services.
P.S. Public School Districts use portions of their budget (from state funds) to pay for Individuals who promote their School District -- they are called Media Relations Specialists (or something similar).
Public School Districts also lock themselves into contracts with vendors that result in $5 reams of paper, rather than paying $1 from a non-approved vendor during Back-to-School Sales.
Finally, Public School Districts *do* have the option of expelling students, and choosing who they accept -- for example, students must take admission tests for entering TUSD's University High.
Yes, we should be mindful about losing services for the poorest of the poor due to lack of proper funding; we should also be mindful that we should be reviewing spending practices to assure they the best. We should not be afraid of trying new marketing strategies that benefit stakeholders.
Incentive spending is not the problem. Let us identify the real problem, and find real solutions:
Let us educate our children, and teach them about attitude, creativity, vision, and courage. This will improve young minds.
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This marketing strategy is a more efficient way of money use, especially for those on a limited budget -- instead of spending millions on a Superbowl ad -- incentives based advertising reaches the audience that is more likely to use the services.
P.S. Public School Districts use portions of their budget (from state funds) to pay for Individuals who promote their School District -- they are called Media Relations Specialists (or something similar).
Public School Districts also lock themselves into contracts with vendors that result in $5 reams of paper, rather than paying $1 from a non-approved vendor during Back-to-School Sales.
Finally, Public School Districts *do* have the option of expelling students, and choosing who they accept -- for example, students must take admission tests for entering TUSD's University High.
Yes, we should be mindful about losing services for the poorest of the poor due to lack of proper funding; we should also be mindful that we should be reviewing spending practices to assure they the best. We should not be afraid of trying new marketing strategies that benefit stakeholders.
Incentive spending is not the problem. Let us identify the real problem, and find real solutions:
Let us educate our children, and teach them about attitude, creativity, vision, and courage. This will improve young minds.
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