“I wanted to create a platform for hard-working musicians with good hearts,” Murs says during an exclusive interview with HipHopDX. “All the artists I have lined up are good people who want to see their dream manifest and I’m trying to help them do that. I feel like I do have a lot of knowledge and wisdom to impart to other emcees. It’s a platform where I can do all of those things, do features for artists, help them out, give them advice, put them on some shows with me and help out people I felt had a similar work ethic.”Murs 316, the new record label, does not give advances or sign long term contracts. The article says, "The company partners with an artist on one project and will share ownership of the masters in perpetuity with each artist on its respective project." Murs says this is strictly business and a way to help the artist make a living with their music. “I always promote the label as, ‘This is not a crew. This is a business,’ because so many people get so involved in, ‘This is my crew. This is my family."
(via Weekly music writer Eric Swedlund and Hip-Hop DX)