Such incentives are rampant among for-profit operators of public alternative high schools like North Nicholas, which serves students at risk of dropping out. These schools market aggressively to attract new students, especially during weeks when the state is tallying enrollment for funding purposes. They often turn their students into promoters, dangling rewards for plugs on social media, student referrals or online reviews, a ProPublica-USA Today investigation found. Some also offer valuable perks simply for enrolling.It reminded me of a story Ann-Pedersen told in 2013 on the cable access program she and I used to put together, Education: The Rest of the Story (It's a three minute video if you want to watch). As her son was walking out of his Tucson Unified middle school toward the end of the school year, he was handed a flier promising him $100 if he enrolled in the new charter, Rising School.