Saturday, January 30, 2016
Online Campaign Brings Real Voices to 'Sex Sells' Advertising
A powerful online campaign is collecting examples of blatant objectification of women and reminding us all what "sex sells" advertising is really saying.
The campaign, championed by the hashtag #WomenNotObjects, was started in an attempt to fight sexism in advertising by woman-led, New York, advertising agency Badger and Winters.
Their viral campaign video features real women holding offensive ads. Each woman describes what the ad's not-so-subtle innuendo is implying about the pictured models.
The agency's website says, "In 2016, Badger and Winters made a commitment to never objectify women in our work."
The campaign video, created by Madonna Badger and her business partner Jim Winters, features popular ads from Tom Ford, Balmain, Burger King, Carl’s Jr. and others. The video has accumulated more than 1.2 million views so far.
Take a look and join the conversation on Twitter, Instagram, Tumblr, and Facebook.
Tags: feminism , sexism , objectification of women , objectification , social media , twitter , hashtag , advertising , ad , ads , tom ford , burger king , carl's jr. , balmain , model , models , fashion , food , Video
