This year we offered our customers the ultimate Black Friday experience - the ability to buy nothing from us for $5. We took our entire store offline, and put up a simple payment form where people could give us $5.There's a (long) illustrated list of how the team spent the cash on their blog.
11,248 people gave us $5, and 1,199 people gave us more than $5 by filling out the form more than once. One enthusiastic fan gave us $100. In the end, we made a windfall profit of $71,145.
Cards Against Humanity is known for our charitable fundraising - since 2012 we've raised nearly $4 million for organizations we love like Worldbuilders, the Sunlight Foundation, the EFF, DonorsChoose.org, the Wikimedia Foundation, and the Chicago Design Museum. We even started a $500,000 full-ride scholarship for women getting degrees in science.
There's been a lot of speculation about how we would spend the money from Black Friday, and we're happy to announce that this time, we kept it all.