For me, I think the best writing is when you find yourself in the middle of an article fascinated about a subject you wouldn't otherwise find interesting. Adam Sternbergh's cover story for New York magazine on the evolution of emoji falls into that category:
IT’S EASY TO DISMISS EMOJI. They are, at first glance, ridiculous. They are a small invasive cartoon army of faces and vehicles and flags and food and symbols trying to topple the millennia-long reign of words. Emoji are intended to illustrate, or in some cases replace altogether, the words we send each other digitally, whether in a text message, email, or tweet. Taken together, emoji look like the electronic equivalent of those puffy stickers tweens used to ornament their Trapper Keepers.