You Stopped Buying Music and Now Usher Has to Give Music Away in Honey Nut Cheerios Boxes

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Usher joins Honey Nut Cheerios in new campaign from MultiVu Video on Vimeo.


You thought it was bad when U2 had to resort to giving an album away no one really actually wanted to everyone with an iPhone, but now the record business has collapsed upon itself to the point that multi-platinum recording artist Usher is giving away a song in boxes of cereal...at Walmart:

A new song by Usher will be the prize at the bottom of select cereal boxes. Starting Tuesday, a exclusive single will be available for download with specially-marked Honey Nut Cheerios packages purchased at Walmart stores across the country.

The track is called "Clueless" and comes amidst a prolonged wait for the singer's new album, UR.

Would it hurt you to buy a CD every once and awhile? This is what it's come to, people.

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