Grab a Tissue with that Beer

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A new Guinness beer commercial roaming mad through the internets is getting lots of praise for not having babes in bikinis. Instead, the clip shows a group of guys playing basketball in wheelchairs with a surprise ending that could make you reach for the tissue along with the beer.

But all this talk about bikini beer commercials made me wonder if this lack of fratness was something new in the beer marketing world. Well, no, of course not. Take this old Hamm's beer commercial as an example — a man, his fishing pole and his bear. Evidently, Hamm's is a bear fav.

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