by David Mendez
Armed with a "teaser" for their new reality show, the folks at Amy's Baking Company offer this to you, folks:
Yeah, that's a Rick Roll — you know, the phenomenon wherein people would trick you into watching something, then hit you with Rick Astley's "Never Gonna Give You Up"?
It's fine if you don't remember, as the phenomenon got popular back in 2007, climaxed with a Rick Roll of the 2008 Macy's Thanksgiving Day Parade (featuring Astley himself, performing his once-again-popular hit), and slowly petered out as the older members of one's family started using it in political contexts ("Oh ho ho, did you see what they did with Obama's speech? Why, it's hilarious that he's used fairly common words in the past!").
Now, the Bouzaglos have a hold of it. And may God help us if they realize its true potential.*
*Of which there is none.