Yet Tumblr's soon-to-be-parent company, Yahoo, invites only one thing: abject horror.
Wordpress founder Matt Mullenweg said his company saw a major uptick in Tumblr defections after news of the $1.1 billion acquisition by Yahoo came to light.
Writing on his personal blog Sunday evening, Mullenweg said that Wordpress usually imports 400 to 600 blog posts per hour from Tumblr. After news of the deal surfaced, the number of imported posts jumped to more than 72,000 blog posts in an hour.
Mullenweg updated his own blog post on Monday morning. "Some people are reading too much into the import numbers — I don't think there will be an exodus from Tumblr," he said, adding: "For most folks habits overcome internet-outrage. Even if a million people left, that's just about a week's worth of signups."
Tumblr should be fine — maybe. The deal, announced today, is just the latest of acquisitions made by Yahoo, which tend to result in terrible, horrible, no-good, very-bad things happening to the things they purchase.