Let's recap: In 2010, Amy's Baking Company, a Scottsdale bistro, became "famous" for going after a reviewer on Yelp. Late last year, during the taping of Fox's Kitchen Nightmares, Scottsdale PD were called to the scene to defuse a shouting match between owner Samy Bouzaglo and a patron who waited more than an hour for his food.
Last Friday, that episode of Kitchen Nightmares aired, resulting in magic like this:
From there, things only escalated for: The Facebook, Twitter and Yelp pages for Amy's Baking Company flooded with general Internet haters — and, as they have done in the past, Amy and Samy defended their company. Viciously.
Now, they're the most recognizable name in publicity stunts gone horribly wrong — which is saying something in a world where LED boards with cartoon characters were considered bombs, and a movie theater brought in dudes in body armor with AR-15s to promote Iron Man 3.
As we've already noted, Amy's Baking Company is going ahead with a Grand Re-Opening, in which they hope to ignite all sorts of love and goodwill (and also stick it to Ramsey, apparently).
But the fact that everything melted down for Amy's means that the rest of us have had the chance to enjoy comedy gold.
Take this parody commercial, for instance, which just doesn't feature enough meowing for my taste:
Or this, from an Amy's Baking Company Twitter parody:
WHO THE HELL IS SUPERTROOPERS AND WHY IS EVERYONE MEOWING AT ME?— Amy's Baking Co (@AmysBakingCo) May 14, 2013
But the best (worst?) part is the newfound Internet fame that has befallen Katy Cipriano, the young waitress that was dropped like a bad habit for giving Amy an "attitude" during the show. Her Reddit AskMeAnything Q&A session was, for two days, one of the top posts on the site...and it looks like it's resulted in a nice, creepy following:
@cipppa I think I might be in love with you. Just thought you should know.— Gilbert Redman-Ernst (@Gilbee_) May 16, 2013
Which, of course, she retweeted, because SOMEONE has to be into her obsession with Phoenix Suns player Channing Frye.
We'll see how long the interest in Crazy Amy's Baking Company lasts — though I will say, we're waiting with bated breath for next week's Grand Re-Opening and all of the crazed publicity that's sure to follow.