Big Lingerie can't be happy to hear this.
Frenchman and professor Jean-Denis Rouillon has come to the conclusion that bras end up making breasts saggy. No, really.
Rouillon came to this conclusion after an absurdly lengthy 15 year study, in which he used a slide rule and caliper to "carefully measure changes in the orientation of breasts belonging to hundreds of women," according to thelocal.fr:
"Medically, physiologically, anatomically - breasts gain no benefit from being denied gravity. On the contrary, they get saggier with a bra," Professor Rouillon told France Info radio on Wednesday.
All the women involved in the study were aged between 18 and 35, although the professor was keen to stress that the group were not a representative of the global population of females.
After regularly measuring women who were not wearing bras the scientists concluded that "on average their nipples lifted on average seven millimetres in one year in relation to the shoulders."
Rouillon did say that his study doesn't apply to everyone, noting that "it would be of no benefit to a 45-year-old mother to stop wearing a bra," apparently proving that if women want to retain perky breasts that they need to 1.) not have kids, and 2.) stop getting old.
Get right on that, ladies.