by Dan Gibson
i97.5 has seemed to be a bad idea from its very inception, unless the Tucson radio market was secretly dreaming of another KRQ, minus Johnjay and Rich and somewhat further down the dial. One bright spot was that the station at least focused on playing the hits (hey, it's that Pitbull song!) instead of the mix of the personality-driven shows with occasional bursts of music format that 93.7 is running with, so that was a slight improvement. However, that plan seems to have gone out the window, since i97.5 is broadcasting Perez Nights Live! for three hours each evening now. Perez Hilton, who was once a very big deal, I guess, seemingly lost quite a bit of influence in the pop culture landscape once the novelty of MS Paint altered photos wore off, but if you want "great music, the biggest stars and the kind of celeb juice [ed. note: gross] that can only be delivered by Perez," feel free to tune in weeknights on i97.5.
No word on whether Tucson is getting its Perez juice unadulterated or not, since the show's distributor (and owner of i97.5...coincidence!) offers a "a kinder, gentler version." Either way, anyone who happens to stumble upon his show still loses.