However, it will be during an advertisement for Skechers, and the part of town that makes it on camera? Tucson Greyhound Park, and animal rights activists aren't happy:
In the spot, the tiny dog — bedecked in Skechers new GOrun shoes — races a pack of greyhounds. But that, too, is raising eyebrows from an animal rights group Grey2K USA, which is petitioning to ax the ad. It claims that the greyhounds were mistreated and kept in tiny cages at Tucson Greyhound Park.
"Skechers using Tucson Greyhound Park as the backdrop for an ad is akin to Hertz calling back O.J. Simpson as a spokesperson," says Christine Dorchak, president of Grey2K.
But Tom Taylor, CEO of the track, says the cages are among the largest in the country. "Animal activists would like the cages to be 12 feet by 12 feet, with couches and TVs."
The American Humane Society says no animals were harmed in the making of the ad. Armato says Grey2K's complaints are unrelated to the purpose of the ad. The spot does not glamorize dog racing, he says. "It is simply a metaphor for a remarkable, underdog achievement."