In France, a fast food chain is selling Darth Vader burgers with black-dyed buns. Apparently, everyone in the 3D version of The Phantom Menace will be drinking Lipton Brisk. There's something almost admirable in how George Lucas seems to find new ways to obliterate any sentimentality for the original stories he created. Oh, you thought the commercialism was bad before? Lucas could use a few extra million dollars, so there's always something else to sell. Serves me right for once caring about what was essentially just a brand to begin with.