Mac Lethal, Today's King of the Internet

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Not only has rapper Mac Lethal racked up over a million views with his pancake-themed take on Chris Brown's "Look at Me Now" in one day, he's also managed to launch one of the funniest novelty Tumblr sites ever with Texts From Bennett, a wildly profane recap of (apparently real) text messages Mr. Lethal receives from his 17 year old cousin. There's talk online that the texts are faked, but I'll probably forget about the whole thing before it's exposed as a fraud, so what difference does it make?:

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[Gawker]

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