Tuesday, November 22, 2011

Kohl's Hates You

Posted By on Tue, Nov 22, 2011 at 11:00 AM

Clearly, the general strategy for any retailer is to give potential shoppers some sort of positive feeling about their establishment, whether that's the feeling of getting a bargain, that making a purchases conveys some sort of cool factor, or general convenience. However, that-store-that-reminds-me-of-Mervyn's Kohl's seems to be going a different route: running an ad using an incredibly annoying song that everyone hates at this point and showing somewhat despicable behavior by an actress pretending to be one of their customers. Interesting concept, Kohl's, completely ignoring everything anyone ever learned about marketing.

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