I was standing in the morning sunlight admiring the truck when owner Tracey Santa Cruz came flying out the door of Mercado San Agustin, where she does her baking, with a stick of butter in one hand. Twenty minutes later she was standing on the bumper of the truck so I could see her Pin-Up Pastries tattoo while explaining the line of paletas she may soon debut.
Santa Cruz makes whoopie pies in flavors ranging from salt-caramel to toasted-coconut, with standard and seasonal flavors available as well. Sometimes she sells cookies and brownies, but she tries to stick with unique offerings people can't find elsewhere.
“The cake-pops are hard to make, but they’re beautiful,” said Santa Cruz while ladling container after container of marshmallow fluff into a cake mixer. “The kids love them, and, you know, people love anything on a stick.”
Tom Duncan of Whiskey Ranch BBQ helped with the design of her truck, and they often work special events together. She says owning the truck has been so much fun that she’d like to open another one that serves food other than desserts, but her lips are sealed on that for the moment.
“I get asked a lot if I have a retail location, and, to be honest, I don’t want one,” said Santa Cruz. “I think you have to go to the people.”
Santa Cruz says her sister and mother have played a huge part in getting the business going, although it took her awhile to hand over a bit of control to them.
“I’m a control freak, but I had to learn they could fill a whoopie pie as good as I could,” she says with a smile.