Similar to the audience for O'Doul's, there are certainly people out there who can't or shouldn't drink but miss the taste of whiskey, but I'm not sure the world is ready for an artificial flavor laden alcohol-free whiskey-like drink that comes in a can:
The world’s first alcohol free whisky flavored drink ‘ArKay’ is been launched worldwide this month. ArKay, a unique innovation to the beverages industry has gained worldwide notoriety in the beverage community. ArKay, the world's first alcohol free whisky flavored drink is designed for the socialite to the construction worker. The exceptional taste of whisky without the alcohol making a perfect beverage that anyone can consume. The design of ArKay was to allow anyone with medical conditions or with religious beliefs to drink without guilt. ArKay tastes and looks exactly like traditional whisky. It is suitable for drinking straight up, on the rocks, or with soda or your favorite mixers.
ArKay is made with artificial ingredients and flavors in accordance with European Economic Community (EEC) regulations and within the US Food and Drug Administration (FDA) regulations. Both the flavor and ingredients are conformed to Halal guidelines. ArKay Beverages Inc. is the pioneer of this innovative concept. After 5 years of beverage industry research, surveys and tasting, ArKay was created and developed as a non-alcoholic whisky flavored drink for mass consumption.
Also known as ‘halal whisky’ this non-alcoholic drink can be considered as a soft drink and is suitable for any party occasions. Due to the overwhelming response for ArKay from customers and distributors from around the world, we promise to bring our flavored alcohol free beverage to a location near you.