by Dan Gibson
I don't see anything in this story about hair extensions for dogs with accompanying cowboy hats, but I have to imagine those will be available at some point:
"As a dedicated pet owner myself, this is a natural partnership for me, and I can't wait to unveil the collection,” the singer said. “I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are."
He’s not the first celebrity to create a line of inspired pet-wear for the company: Martha Stewart launched her collection in 2010. We expect Michaels’ products will be a little, shall we say, louder than Stewart’s.
“Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities," says Matt McAdam, vice president of merchandising for PetSmart. "Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents' needs with a 'cool' line of products from an entertainer with a demonstrated passion for our four-legged family members."