I personally have really good intentions about seeing movies in the theater (Tree of Life, for example, which I really want to see, but I'm sure I'll end up missing), but there was a time period when I worked nights that I would just go see movies to get out of the house in the afternoon and have someone else pay for my air conditioned comfort. Back then, I would have gladly signed up for Moviepass, a new service debuting in San Francisco this week.
Essentially, Moviepass is a internet service that allows you to pay a flat rate per month ($50 in San Francisco, although since their movies are priced about $5 ahead of ours here, the service might be cheaper here) and see as many movies as you'd like, as long as you get your tickets through the site (or forthcoming iPhone app). In exchange for offering a discount for avid filmgoers, the studios will get information about what movies you're seeing to use to invite you to exclusive screenings, try to sell you DVDs and such, etc. Maybe not such a bad deal, as long as you're really dedicated to film and think there are are more than four movies a month worth seeing.