An interesting article in the New York Times this weekend about how quinoa's recent popularity in the United States has made the product outside of what Bolivians, who lived off quinoa for centuries, can afford:
Now demand for quinoa (pronounced KEE-no-ah) is soaring in rich countries, as American and European consumers discover the “lost crop” of the Incas. The surge has helped raise farmers’ incomes here in one of the hemisphere’s poorest countries. But there has been a notable trade-off: Fewer Bolivians can now afford it, hastening their embrace of cheaper, processed foods and raising fears of malnutrition in a country that has long struggled with it.
The shift offers a glimpse into the consequences of rising global food prices and changing eating habits in both prosperous and developing nations. While quinoa prices have almost tripled over the past five years, Bolivia’s consumption of the staple fell 34 percent over the same period, according to the country’s agricultural ministry.
The resulting quandary — local farmers earn more, but fewer Bolivians reap quinoa’s nutritional rewards — has nutritionists and public officials grasping for solutions.
“As it’s exported, quinoa is now very expensive,” said María Julia Cabrerizo, a nutritionist at the Hospital de Clínicas, a public hospital here. “It’s not a food of mass consumption, like noodles or rice.”