According to Inc. online:

Fred T. Franzia is the most controversial figure in the U.S. wine industry and also one of the most savvy. By moving in exactly the opposite direction of the industry elite, he has built Bronco Winery into the fourth largest wine company in the United States in case sales: Last year Bronco sold 20 million cases, or 240 million bottles, of wine, $400 million worth. His masterstroke is the cheapest of his dozens of wines—the famous Two Buck Chuck, the fastest-growing label in the history of the industry.

Here, it’s Three Cuck Chuck at Trader Joe’s and still quite the deal. Try the shiraz with a square of bittersweet chocolate for utter sensory decadence.

This is an interesting article as Franzia is no stranger to fiour-letter words, despises $100 bottles of wines and pled guilty to federal charges to defraud and paid a half-million dollar fine.