by David Mendez
In news that's sure to be great for another industry that's circling the drain, the Recording Industry Association of America has decided to join in with the times and include song streams as part of their certification process for gold and platinum records.
The last time the RIAA altered its methodology was in 2006, when it added master ringtones. Two years before that, the organization began counting digital downloads. And prior to that, CDs and cassette tapes were added to the mix. Otherwise, the formula for Gold and Platinum certifications remained largely untouched — 500,000 unit sales for Gold, 1 million for Platinum and 10 million for Diamond.
Among the on-demand streaming services the RIAA will accept are MOG, Muve Music, Rdio, Rhapsody, Slacker, Spotify, Xbox Music and others. In addition, video streams from MTV.com, VEVO, Yahoo! Music and YouTube will also count. Under the new formula, the RIAA will distribute awards to 56 new titles, including 30 Seconds To Mars’s “This Is War,” Emeli Sandé's "Next To Me," and Cher Lloyd's "Oath," Thursday night at the National Association of Recording Merchandisers' annual Musiz Biz conference in Los Angeles.