by Linda Ray
Next to the complaint that ticket lines are too long (of course they're too long when everyone shows up only five minutes ahead of the screening), the only predictable thing about The Loft Cinema, a readers' favorite for as long as there's been a Best of Tucson, may be that showtimes are completely unpredictable.
Would you like to know why that is?
It's because the upstairs theater isn't capable of screening digital films.
Think about it. As much as one may like film (actual, literal celluloid), not all movies are made of it, which is where the problem comes in — the upstairs (smallest) theater can't show anything but film. What we have is a small theater/large theater, digital/analog Tetris thing going on, where digital films that might have a smaller audience are forced to be screened in the large auditorium.
Film-loving friends can be, as they say, "part of the solution," and in everyone's new favorite way, crowdsourcing! The Loft's Digital Challenge on IndieGoGo already has raised $8,381 of its $75,000 goal with 42 days to go. Donors can pledge as little as $10, but once they get up into the 3- or 4-figure-range, the rewards get very cool: name plaques on seats; names on the donor slides screened every day for a year; lots of free tickets; a night at the Loft for your wedding, bar mitzvah, fraternity party or what have you, with special planning help from Jeff Yanc.
Find details and pitch in here at indigogo.com.