Now In the Grocery Aisle: Isabella's Ice Cream

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Local food truck Isabella's Ice Cream, which is a pretty sweet mix of green technology, vintage automobile and gourmet ice cream, has started packaging its ice cream for sale at several local grocery stores.

Food Conspiracy Co-op
is the first to carry it, but word is it will soon be available at Maynards Market and Time Market at 444 E. University Blvd. as well. It's supremely good stuff - you can read the piece the Weekly published on the truck here - and we suggest giving it a shot if you get the chance.

In other news, Isabella's has also announced that it will be establishing a semi-permanent home for one of its trucks. The location hasn't been announced yet, but it's a great idea and further evidence of both the viability and flexibility of the food-truck business model.

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