by Zachary Vito
This Valentine's Day, you can not only tell your special someone how much you "heart" them, but how much you "tart" them. (Please excuse my attempt at punnery.)
On Monday evening, Pinkberry held a two-hour "soft" opening for its new location at the University of Arizona's Student Union Memorial Center. Guests waiting in line got free fro-yo, prizes, and Martinelli's sparkling apple cider. The company's president, Ron Groves, stopped by to make sure everything ran smoothly.
Pinkberry is officially open for business today, Feb. 14, although the freebies are probably gone for good.
More photos below the cut.