You may have noticed that rapper/clothing designer/sire-to-Kardashian-hellspawn Kanye West is, from time to time, a tremendous asshole.

While his previous feuds could be understood to an extent (I mean, I guess; I'm not sure George Bush hated black people so much as he wasn't very good at crisis management), his latest smacks of a businessman who doesn't understand that he needs to handle his business in private.

During a podcast with Bret Easton Ellis, writer of American Psycho, West talked about a recent tour he took at the Las Vegas headquarters of Zappos, given by Zappos CEO Tony Hseih himself.

West's take:

"I got into this giant argument with the head of Zappos that he's trying to tell me what I need to focus on. Meanwhile, he sells all this s—t product to everybody, his whole thing is based off of selling s—t product," West stated.

Speaking of shit products, I would like to note that West is still charging $120 for a plain damn T-shirt.

Now, while West being a douche isn't exactly news in and of itself, Zappos' response is brilliant. The shoe retailing giant has decided to fire back at West by literally selling a Shit Product:


Zappos' informative copy underneath is perfectly pitched, as is the accompanying video (which I would have embedded here, had the embed code not turned out something oddly sized and funky):

• Interested  in  buying  sh-t product? You've  come to the right place! Here at Zappos.com, we happily sell sh-t  products to everybody! This is the throne, everyone has been watching. Whether you're #1 or #2, your clique will show no mercy, even in Paris. 
  
• The perfect gift for the man that has everything
  
• Requires lots of "focus" for most productive use.
  
• Considered a "safety zone" when in arguments.
  
• Makes giant arguments seem much smaller.
  
• Caution: Do not place our Sh-t product near any fans.
  
• Avoid storms.
  

No word yet on a response from West, though if I remember his M.O. correctly, he'll bitch about it for a while drop a diss in his next album, two years from now.

[reddit.com]